Tips for publishers

12 billion magazines are published each year, and more than 95% of the magazine paper produced contains no recycled content. Choosing environmental papers and processes does not require much additional work; it’s simply a matter of asking different questions of your supply chain. If you're considering a switch to eco-papers, these strategies can help:

• Gain management support.

• Clarify priorities.

• Create a vision for excellence.

• Invest your supply chain as partners.

• Identify and utilize resources

• Make sure that any virgin fiber used is 100% Forest Stewardship Council (FSC) certified.

• Own your paper

• Test new paper

• Market your excellence—gain market advantage.

See Buy paper products made with clean, safe processes; Sustainable forestry