- 18 million allergy sufferers live in the UK. Allergies are an abnormally severe reaction to a protein or chemical in our environment, which under normal circumstances is harmless. This adverse hypersensitivity reaction is triggered by contact with the sufferer’s immune system (the white blood cells), and may result in asthma, hay Fever, urticaria, eczema, swelling and itching with collapse.
- There has been an unprecedented increase in the incidence of allergies in recent years and scientists have been at a loss to explain this allergy epidemic. Factors that seem to be implicated are our genetic make-up in conjunction with our changing indoor environment, diet and "western" lifestyles.
 Allergy tips